The four plans
Three plans are priced; the fourth is quoted. All of them are the total cost of the platform — there is no second subscription to buy underneath.
Coach
$1 /month
regular priceA coach starting with their first clients.
- A first draft of a scorecard from a client's website
- Scorecards, meetings and action items
- An AI coaching assistant that knows your method
- Up to 3 clients, 1 coach seat
Practice
$499 /month
regular priceA practice with many clients, carrying your brand.
- Everything in Coach
- Unlimited clients
- Your logo and colours
- Your own address: yourbrand.catipult.ai
- Still says “Powered by Catipult and AIDA”
- 1 coach seat
Platform
$999 /month
regular priceYour own coaching software. Catipult is invisible to clients.
- Everything in Practice
- Your name only — no Catipult name or logo
- Your own domain: yourbrand.com
- The AI assistant renamed and set up for your method
- 2 coach seats, then $500 a month each
Networks is the fourth, priced per active coach — see Networks and franchises.
The live comparison, including what your client sees on each plan, is on the pricing page.
Launch pricing
The prices above are launch prices. Sign up by 31 December 2026 and your price stays the same for as long as you stay subscribed. From 1 January 2027 the three priced plans are $499, $999 and $1,999 a month.
What clients pay
Nothing. On every plan, the companies you coach are never billed by Catipult and never see a price. You are the customer; they are your client.
That is also why there is no limit on the people inside a client company — a company with forty staff on your roster costs you no more than one with four.
How to pay today
Self-serve checkout is not live. Until it is, this is the whole process:
- 1
Tell us which plan
Email info@catipult.ai with the plan you want and the name to invoice. If you are not sure between Practice and Platform, say what your clients should see and we will tell you which one that is.
- 2
We invoice you
You get an invoice for the plan at your launch price, and your price is recorded from that date.
- 3
Keep using the product meanwhile
Nothing is gated behind payment while checkout is being built. You will not lose access, and no card is stored anywhere because there is nowhere to store one.
Networks and franchises
Networks is for a franchisor or a coaching network rather than a single coach: your methodology in the hands of every coach in the network, under your brand, on Practice or Platform across the whole group. It is priced per active coach and quoted, because no two networks are the same size.
It includes onboarding and training for your coaches. If you run a network, the conversation starts with a call rather than a sign-up form — book one from the pricing page.
Questions about an invoice
Anything to do with money — an invoice, a plan change, a price you were quoted, a charge you do not recognise — goes to info@catipult.ai. It reaches a person, not a queue.
If you were a Catipult customer on the old system and your subscription lapsed, include that in the message. Those subscriptions were billed outside this product and we have to look them up by hand.
Want to be invoiced now?
One email with the plan name is enough. Your launch price is recorded from the day you ask, not the day checkout ships.
Email info@catipult.ai